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Kent S.
Skornia, CFS, RFC
President and
Founder | Krilogy Financial
"SmartOffice for RIAs allows our team to focus
on what is most important—the client."
Krilogy needed a CRM
solution that was designed for RIAs, highly
customizable, Web-based, and well-integrated
with Outlook and the firm’s other systems. They
also needed a solution that had alerts and
processes that could help transform happy
clients into “raving fans.”
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Challenges
- Clunky,
ineffective integrations required
manual data entry and caused errors
that reduced time spent with
clients.
- Inefficiencies nearly forced the
firm to choose between working
60-hour weeks and hiring additional
staff.
- Weak
reporting capabilities and lack of
customization in their existing CRM
solution limited their ability to
bring in experienced advisors.
Solution: SmartOffice for RIAs
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Integrations with Financial
Profiles, eMoney 360, and custodial
platforms save hundreds of hours
each year.
- Features
such as the SmartPad (client
journal), detailed search, Dynamic
Reports™, alerts, and
personalized dashboards keep
priorities aligned without the need
for internal meetings and “FYI”
e-mails.
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Workflows for process automation,
along with client “sets” and
filtered Dynamic Reports, help staff
proactively handle tasks, schedule
appointments, and correspond with
multiple clients at once.
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Results
- Referral volume is
growing.
- Assets under management grew more than 20%
within months.
- Krilogy is growing fast
without having to hire additional staff or work
longer hours.
- SmartOffice’s integration
with Outlook saves hundreds of hours per year.
- Onboarding new advisors
and repapering client accounts now takes days
instead of weeks or months.
“In March, a new senior advisor left
a wire house to join our firm. He had
been concerned about support from a
small firm like ours, but he was
convinced almost immediately. By his
second day with us, we had already
imported his data, created reports, and
set his workflows so that he could find,
call, and quickly move his clients’
assets. In less than a month, we’ve
already moved $13 million over to our
RIA. We could never have done this if we
hadn’t converted from Redtail.”
Kent Skornia |
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Krilogy Financial, located in St. Louis,
Missouri, provides financial planning, portfolio
management, employer-sponsored retirement, and insurance
services. Comprising 11 advisors and 3 staff, the firm
uses SmartOffice to manage its 500 clients. . |
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